REVIEW: ASICS MetaRun
ASICS strikes me as a brand that wants to maintain that traditional feel in a running shoe. Indeed, their most popular racers in Japan, e.g. the Tarther Japan (one of only a handful of their running shoes still made in Japan, with the others being outsourced to China), have only undergone upper updates for >10 years. It is difficult to deviate from a formula that clearly sells. If you look at the shoe counts at the Ironman World Championships in Hawaii over the last couple of years, ASICS has consistently come out on top, all this despite minimalist/maximalist trends. A brief comparison: 2013 2014 2015 ASICS 17.5% 17.7% 17.5% Saucony 16.5% 14.5% 14.3% Hoka 1.9% 6.0% 11.6% I can only imagine how hard it is to get funding to develop new technologies at ASICS, but they’ve done it. The MetaRun took two years to develop, which incidentally coincides with how long BASF and